There are few aromas more enticing in the morning than that of a good cup of joe. The simple ritual of grinding the beans, setting up the coffee machine and brewing your coffee is, for many, a necessary moment of mindfulness before the intensity of the day. But with coffee beans being a finite, natural resource that rely on prime growing conditions to survive, it's more important than ever that we safeguard their survival.
This is the idea behind illy's new campaign, #MindTheCoffeeCup. Every morning millions of people wake up with a cup of coffee, but in order to ensure we can enjoy it tomorrow, we need to start regenerating the earth today. For illy Coffee, this change has already begun, with the launch of its new Arabica Selection Brazil Cerrado Mineiro, produced entirely through regenerative agriculture certified regenagri®, which guarantees the lowest environmental impact and at the same time regenerates soil fertility.
To celebrate the launch and help you be part of the positive change, illy Coffee are giving one lucky reader the chance to win an X1 Anniversary coffee machine and a year's supply of illy regeneratively farmed coffee, so you can start your day knowing you're doing some good for the earth.
For more information visit illy.com
Your prize
- 1 x illy X1 Anniversary coffee machine
- A year's supply of illy Arabica Selection Brazil Cerrado Mineiro coffee
The question is: What is illy's new campaign called?
Competition closes: 3rd November 2024
By entering the competition, it is deemed that the entrant accepts the terms and conditions stated below.
No purchase necessary.
Prize cannot be exchanged for cash equivalent.
Prize is not transferable.
One entry per person, no bulk or third-party entries, unless the rules of the competition state so.
No responsibility can be taken for any lost or delayed entries.
Winner must be 18 years old or over.
The winner will be chosen from all correct entries and will be notified by email.
The winner will need to confirm acceptance within 7 days of being notified. If the winner does not confirm acceptance within this timeframe, the promoter has the right to pick another winner.
