Lee Kum Kee – the leading Chinese sauce brand with more than 130 years heritage – has launched a new online shop just in time for Chinese New Year, to teach the world about easy Chinese cooking!

The new online platform is a haven for anyone wanting to learn about Chinese cooking, from novices to adventurous cooks.

It features tips and tricks, guides for understanding ingredients, essential ingredients, meal planners with recipes and bundles to help customers celebrate new beginnings this Chinese New Year (12 February 2021) – the year of the ox – to make delicious food at home with friends and family and beyond.

Released exclusively for Chinese New Year is the The Chinese New Year Celebration Box, a Chinese New Year cooking kit with everything you need to celebrate new beginnings.

It includes essential Chinese cooking sauces like Lee Kum Kee's Premium Oyster Sauce, Pure Sesame Oil, Hoisin Sauce, Chiu Chow Chilli Oil and Double Deluxe Soy Sauce, as well as a handy recipe booklet showcasing the intricate details of each sauce, a 12-day meal planner, tips and tricks about Chinese cooking, 24 special recipes and highlights of Lee Kum Kee's fascinating history.

Other bundles available on the online shop include:

  • The Authentic Chinese Cooking Experience: Giving you the 'know-how' to make sure your Chinese cooking tastes like the real deal, from classic flavours that have stood the test of time, to regional specialties that have been transformed with a modern twist.
  • The Ultimate Stir Fry Starter Pack: Featuring all you need to craft a variety of delicious authentic Chinese dishes at home, from signature Sichuan dishes to tangy Cantonese classics, all cooked 'under 20 minutes'
  • The Veg Voyage: Featuring easy-to-follow recipes and Lee Kum Kee's wide range of vegetarian and vegan-friendly sauces put a fun twist on all your favourite Chinese classics.

Visit the shop at shopuk.LKK.com, or head to www.LKK.com to find out more about Lee Kum Kee