Spanning more than 7,200 square feet, armed with 33 screens and space for 550 people, BOX Piccadilly is a shrine to sport. It’s designed for the sort of occasions that start as “just popping in for the match” and end in an all-nighter.

Premier League showdowns, NFL Sundays, F1 weekends, darts drama: if it matters, it will be on – and give you the perfect excuse for going big.

The layout does much of the heavy lifting here. Downstairs, the Box Below Bar is a dedicated arena for serious viewing, while elsewhere electric darts, shuffleboard and the brand’s cult Bandeoke – karaoke with a full live band – dial up the competitive and theatrical sides of the experience.

Once full-time is called, BOX simply pivots: lights dip, DJs and bands take over, and the night slides seamlessly from sports bar to party venue.

Food and drink follow the same maximalist brief. Expect stacked burgers, Neapolitan-style pizzas, sharers built for the table, and a drinks list that covers cocktails, premium beers and crowd-pleasing classics – all delivered with the brand’s trademark high-energy hospitality.

BOX Piccadilly
BOX Piccadilly

Christmas is where BOX really leans in. Festive menus run through December, from a generous buffet-style Festive Feast to bottomless brunches that swap restraint for Prosecco and Peach Coolers.

Limited-edition dishes – think turkey-loaded burgers, indulgent seasonal pizzas and cocoa-and-orange brownies – are designed for groups who prefer their festivities with a soundtrack and a sense of occasion.

Ultimately, BOX Piccadilly understands modern London weekends: sport as the anchor, food as the glue, and music as the accelerant. (OK, alcohol is the real accelerant – who are we kidding?)

Whether you’re fuelling up pre-match, celebrating a last-minute winner, or accidentally finding yourself singing with a live band at midnight, this is where sport meets party. Neither side compromises, and ultimately, everyone wins.

Opening Hours

There are extended hours in the lead up to Christmas with 2am close Friday & Saturday throughout December):

  • Monday - Thursday: 11:00 - 23:30
  • Friday & Saturday: 11:00 - 00:00
  • Sunday: 12:00 - 22:30
  • Christmas Eve: 12pm - 8pm
  • Christmas Day: Closed
  • Boxing Day: 12pm - 12am
  • New Years Eve: 2pm-3am (BOX NYE Party, live band from 10pm and DJ to see in new year).
  • New Years Day: 12pm - 10pm

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BOX Piccadilly, 21, 23 Shaftesbury Ave, Piccadilly Circus, London W1D 7EF, theboxbar.co.uk