Before starting Joe & Seph's I worked at Dixons as a retail consultant, and prior to that I was a consultant at Deloitte. I'm very much from a corporate background, but I was constantly getting itchy feet with my job and was looking to move to something new and exciting.
At the time, my dad was always travelling back and forth to America on business, and used to bring back this amazing flavoured popcorn as gifts for friends and family. He'd always fancied himself as a bit of a chef and started experimenting with some flavour combinations in the family kitchen (burning a few pans in the process).
They turned out to be pretty tasty. We realised there was nobody in the UK producing a premium flavoured popcorn, so despite having no prior experience in food my dad, mum and I agreed we'd trial the popcorn at a food show to see whether there was any demand for this kind of thing.
It turned out to be a great success and we sold out in just two days. That's when we realised we had a business opportunity. Four months later we launched in Selfridges and Joe & Seph's was born.
We now have a range of more than 50 flavours of popcorn and ten caramel sauces, and our products are stocked in some of the best retailers, cinemas, airlines and hotels all over the world, which is really exciting. We're growing quickly and my younger brother has also recently joined the family business as we continue with our mission to create the best-tasting popcorn in the world