There’s soft drinks – and then there’s Hip Pop.

This isn’t your average can of pop. It’s bold, gut-friendly, and packed with real fruit and live cultures. It’s fizz that hits different. And behind it all? Founders Emma Thackray and Kenny Goodman – two mates on a mission to clean up the drinks industry.

Back in 2019, they didn’t sit down to build a brand. They were just two people who loved who wanted to make something better for you than traditional soft drinks. It started in Emma’s kitchen, then expanded to a farm in Cheshire – no slick branding, no big team. Just proper good pop, made by hand. 

“We created the drinks first,” says Emma. “The brand came later. It wasn’t a strategy – it was just real.”

The full Hip Pop range

That realness is baked into everything Hip Pop does. No artificial sweeteners. No fake flavours. Just great-tasting drinks that happens to be good for your gut. Whether it’s Tropical Peach Soda, Apple & Elderflower Kombucha or new summer favourite Berries & Cherries Soda, the drinks deliver full-on flavour with zero nonsense. 

Kenny brings the big, bonkers ideas. Emma’s the one who makes them happen. Together, they’ve built one of the UK’s fastest-growing soft drinks brands, now stocked in Sainsbury’s, Waitrose, Ocado, Booths and more.

But it hasn’t all been smooth sailing. “When it’s your business, it can feel like it’s you against the world,” says Emma. “That’s why having two of us is such a strength. We’ve got different skills, and we stay honest with each other.”

That honesty runs through the brand too. Hip Pop doesn’t pretend to be something it’s not. It’s not chasing wellness trends or dressing up sugar water as health food. It’s pop that’s naturally refreshing, genuinely functional and made for people who want the real deal.

So next time you reach for a drink, skip the syrupy stuff and crack open a Hip Pop.

Get a whopping 50% off a Mixed Case here. Real fruit. Live cultures. Zero fakery. Hip Pop. Get Real.