Not every avocado makes it onto a supermarket shelf. Some are too small, too large, too freckled or simply the wrong shape. But inside, they’re exactly the same as their better-looking neighbours: ripe, creamy and full of flavour. At Holy Moly, these are the avocados that go into every tub of guacamole and smashed avocado.

By using “wonky” fruit that might otherwise be rejected, Holy Moly helps reduce unnecessary food waste while supporting the third-generation family-run orchards that grow it. It’s a simple idea with an incredibly meaningful impact – and one of the reasons the brand is a certified B Corp, currently the highest-rated dips brand with a score of 93.9.

Avocados are often singled out for their environmental footprint, but the full picture is more nuanced. Holy Moly’s fruit is grown in Mexico, the avocado’s indigenous home, where favourable climates and natural rainfall mean orchards rely far less on intensive irrigation than you might assume.

There’s also the question of how much of the fruit actually gets used. Around 40% of an avocado – the skin and the stone – is typically discarded during conventional processing. Holy Moly processes its avocados at source in Mexico, which keeps transport emissions down and flavour at its freshest. The flesh becomes the dips; the skins and stones are upcycled into avocado oil rather than thrown away. Every part of the fruit earns its place.

The recipes themselves are refreshingly straightforward. Holy Moly dips are made with natural ingredients and contain no artificial additives, preservatives or unnecessary extras – just simple, kitchen- style guacamole and smashed avocado, the kind you might make at home if you had a spare half hour and a ripe enough avocado.

As a B Corp, Holy Moly is committed to balancing people and planet, with sustainability and responsible sourcing built into every stage of the business. The brand’s latest Impact Report sets out the steps being taken across sourcing, production and partnerships – from working with responsible growers to reducing waste across the supply chain.

As we reflect on B Corp Month 2026, it’s worth remembering that good food on your plate doesn’t need to look perfect. Sometimes the wonkier option is the better one – for farmers, for the planet, and for whatever you’re planning to spread it on.

Find out more at holymolydips.com