The brand behind the UK’s favourite fresh dips is on a mission to tackle food waste by using “wonky” avocados that might not look perfect on the outside, but are just as good on the inside. It’s a simple idea with a big impact: less waste, more taste, and all the convenience of ready-to-eat dips made with natural ingredients and no artificial additives.

Holy Moly also aims to maximise the use of each avocado. While conventional processing can discard around 40% of the fruit, including the skin and stone, the brand works to upcycle these parts into avocado oil. The result is a production process designed to make more of every avocado.

Foodism has teamed up with Holy Moly to give you the chance to win a kitchen set. As a bonus, 10 runners-up will receive Holy Moly product bundles, packed with its delicious, all-natural dips.

You’ll be well-equipped for your next picnic spread – and be safe in the knowledge that you are enjoying responsibly grown avocados, processed efficiently, and grown in their native environment in Mexico. 

Enter now for your chance to win. 

Your prize

  • Kitchen set via John Lewis voucher
  • Holy Moly dip set for 10 runners up

Total value: £250

Learn more at holymolydips.com

The question is: How much of the fruit is discarded in conventional avocado processing?

Competition closes: 1st June 2026

The prize draw is open to UK residents aged 18 and over, excluding employees of Holy Moly, Co-op, Foodism, Ninja, and their immediate families or anyone otherwise connected with the competition.

To enter, participants must follow the instructions outlined in the Foodism competition feature. No purchase is necessary.

The competition opens on [TBC] and closes at 23:59 on [TBC]. Entries received after this time will not be counted.

One winner will be selected at random from all valid entries and will receive a Ninja kitchen bundle. Ten runners-up will each receive a Holy Moly
product bundle.

The prize is non-transferable, non-refundable, and no cash alternative will be offered.

The winner and runners-up will be notified via email within 7 days of the closing date.

If a winner does not respond within 7 days, Holy Moly reserves the right to select an alternative winner.