Get ready to feel the rhythm and dive into the world of Amapiano as Amarula, the iconic African spirits brand, is set to join forces with Amafest, the world’s largest Amapiano festival, on 31 August 2024. This dynamic collaboration promises an exhilarating fusion of music and drinks, creating a festival experience like no other.
After an incredible 2023 festival, which cemented its leadership of the Amapiano music scene, Amafest is set for a record-breaking year in 2024. Expect the biggest and most influential lineup to date coupled with the energy and vibe from thousands of groovers from around the world. With headline acts such as Kamo Mphela, the South African dancer and internet sensation, and Daliwonga the 21-year-old South African Amapiano artist whose music has defined the genre, as well as Musa Keys, Shakes & Les, Pcee & Justin99, Dlala Thukzin, Murumba Pitch, LeeMcKrazy, Black Motion, Nandipha808, Rosey Gold and more, the partnership promises to bring the spirit of Africa to UK festival goers.
As African culture becomes increasingly influential within the global zeitgeist, with its impact found in everything from fashion and music to cuisine and art, this collaboration offers a unique opportunity for festival goers to immerse themselves in a rich and diverse sensorial experience, a chance to celebrate vibrant cultural heritage and enjoy a taste of Africa and beyond.
Amafest has become synonymous with celebrating the vibrant culture and infectious beats of Amapiano music, drawing a global audience of dedicated fans. Now, with Amarula on board, the festival is about to get a major culinary upgrade with cocktails available at every bar. Festival goers can look forward to two tantalising taste experiences: Amarula African Gin and Tonic as well as an AmaCoco – bringing all of Amarula’s famous signature flavour and flair.
“Amarula is proud to join forces with Amafest, a festival that celebrates the rich cultural heart of Amapiano music,” said Charmelle Conning, Global Brand Lead for Amarula. “We can’t wait to bring our shared values of creativity, community, and celebration to Amapiano and Amarula fans around the world.”
Ready to get your hands on Amarula? You can find their exceptional range of products nationwide at Sainsbury’s, Tesco, and Waitrose & Partners.
Or, better still, mark your calendars and get ready to experience the ultimate fusion of music and spirit at Amafest 2024. It’s going to be a celebration of African culture, creativity, and community like never before. Cheers to unforgettable memories and the perfect blend of Amarula and Amapiano!
