Like any liquor of merit, vodka sometimes needs a good shake-up. Cocktail mixers aside, Stoli, the world-renowned premium vodka brand, has launched a “Spirit of Change” campaign to both rebrand as well as celebrate the many transformative people that enjoy drinking the spirit, whether they be bartenders, weekend revellers or people looking to kick back and socialise.

Stoli vodka has origins that reach back to 1938, and a rich heritage. Crafted in Latvia, it's produced from the finest grain and pure artesian water, triple-filtered for excellence. The new bottle design proudly displays the iconic city skyline on the front label, paying homage to the world capitals that have inspired the brand throughout its nearly century-long history.

Building on this, each bottle has been emblazoned with coordinates representing one of ten of the world’s most forward thinking metropolises, from London to New York City. The visuals have been given a vibrant and original facelift to embrace Stoli’s new vibe. The “Spirit of Change” global relaunch looks to repackage the brand with a worldwide campaign that captures the brand’s three key pillars: authenticity, progress and liberation.

Aiming to celebrate positive transformation around the world, with a 360 campaign that includes a series of brand videos, digital and social campaigns, marketing events and PR initiative. In tandem, an exciting new drinks strategy will be launched that will bring to life the brand heritage and roots as well as the future global ambition. The roll out will take place in phases over the coming months. “Stoli is the vodka of spirited people and places,” says Chris Caldwell, Global CEO, Stoli Group. “The new campaign, the ‘Spirit of Change’, truly captures that essence and we are thrilled to begin this new chapter on our journey to becoming the vodka choice for today’s discerning drinkers."

With over 100 awards, including some of the most prestigious, Stoli is a world authority in the vodka category and continues to be a force to be reckoned with. New branding. Classic quality. Now that’s something worth raising a glass to.

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