In celebration of International Coffee Day, illycaffè is proud to introduce “Mind the Coffee Cup – The Future of Coffee Examined in Depth,” a project designed to inspire collaborative efforts in developing sustainable solutions to the effects of climate change on coffee production.

Coffee is more than just a beverage; it is a ritual that plays an essential role in the lives of millions. Every day, over three billion cups are consumed globally, and the coffee industry supports 25 million farming families. However, this vital resource is increasingly threatened by climate change, with rising temperatures, shifts in rainfall patterns, and the spread of crop diseases jeopardizing coffee production worldwide.

In response, illycaffè has long been a champion of regenerative agriculture – a series of agronomic practices aimed at reducing environmental impact, restoring soil fertility, and enhancing biodiversity. These practices not only ensure a sustainable income for farmers but also help to secure the future of coffee.

One such example is illycaffè's Arabica Selection Brasile Cerrado Mineiro, the first coffee made entirely from regenerative agriculture and certified by regenagri®. Available to purchase in Waitrose, Ocado and illy.com – this coffee has also just been awarded a Great Taste Award – so it is a real cup of love and feel good coffee, that not only tastes amazing, but gives back.

The future of coffee is in our hands, and it is up to us what we do next. Illy is leading the way with Regenerative Agriculture to source coffee that gives back to the earth.

For more information visit illy.com/MindTheCoffeeCup and @illy_coffee. #MindTheCoffeeCup #LiveHappilly