Some gifts are designed to impress. Others are made to mean something. Laphroaig’s 10-Year-Old single malt definitely falls into the latter category. Packaged in a striking festive carton covered in alpacas as a playful nod to its new partnership with Willem Dafoe, it is a gift that does not need wrapping paper or ribbon to make its point. There is even a QR code on the back that leads you straight to the full short film, adding another layer of storytelling to an already charismatic bottle.

It is, quite literally, already dressed for the occasion. Laphroaig has been perfecting its signature Islay style since 1815, when the Johnston brothers first began hand-turning barley and burning peat to create that unmistakable smoky flavour. More than two centuries later, the distillery still does things the old-fashioned way, right down to floor malting and flavouring the barley with cold smoke from peat fires. The result is a whisky that has become nothing short of iconic, beloved by purists and adventurers alike.

The 10-Year-Old remains the classic expression. Bold, unapologetically peaty and full of coastal swagger, it balances notes of vanilla, brine and a soft lingering sweetness that smooths the smoke without ever dimming it. It is the taste of crashing waves, sea spray and driftwood fires captured in one glass. Sip it neat after Christmas dinner, pour it for friends beside the fire, or give it to someone who prefers their presents with personality and a story behind them. That is why it is the perfect Christmas gift: thoughtful, timeless and destined to be remembered long after the last mince pie has disappeared.

Its loyal community, the Friends of Laphroaig, has grown to more than 700,000 members across 170 countries since 1994, drawn by the brand’s heritage and unwavering commitment to doing things differently. With a Royal Warrant, a global following and a flavour no one could mistake, it stands apart from the crowd. So if you want a gift that brings genuine warmth to the season, choose the dram that smells of peat, salt and adventure. 

Bold, smoky, unforgettable. Share the taste of Laphroaig this Christmas. Now available from Sainsbury's and Waitrose in a limited-edition Unforgettable gift pack to celebrate Laphroaig’s new friend - Willem Dafoe. Please drink responsibly.

Buy now at waitrose.com