Are you a curious about wine but can’t quite get to grips with all the intricacies of wine tasting? Don’t know whether to pair a pinot noir with a steak or a shellfish platter? Feel your eyes start to glaze over when someone mentions ‘tannins’? Ourglass might be exactly what you’re looking for.

This is not a wine club, but a a community of wine lovers who believe taste is key to a better life, aimed at making wine expertise as accessible as possible. They know it's a skill you acquire, not something inherent, and exist to create confident wine lovers out of even the most absolute beginners.

Ourglass is all about swerving the gatekeepers. It takes a different approach – democratising quality, encouraging curiosity over conformity, and making the really good stuff accessible without dumbing it down. Through curated selection by certified experts, you have free rein to discover your own palate and unlock the ability to order with confidence next time a sommelier asks for your preference.

Through its Taste Decoded series, Ourglass works with those who understand taste deeply, like Rory Sutherland (Ogilvy Vice Chairman), Professor Charles Spence (Oxford), photographer Rankin, food columnist Tim Hayward (The FT), Amelia Singer (The Wine Show), and Michael Sager (Sager + Wilde). The through-line is simple: taste is learnable and enjoyable, especially at a time when so much choice is automated and algorithmic.

Ready to get started? Foodism readers have access to an exclusive entry point: a curated wine box at a preferential rate, with the chance to win a year’s subscription. Just use code FOODISM10 for 10% off your first box.

Find out more at ourglass.wine.